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Riyadh, February 25th, 2010 – GE Security Inc. a business of GE Enterprise Solutions (NYSE: GE), and local partner HASOUB, Hardware Solutions Builders, today announced the grand opening of the first Pro Express security shop in Riyadh, Saudi Arabia.
One address, one-stop shop, Pro Express offers convenience for security professional customers, answering their needs by offering easy access to purchase a selected range of electronic security products in a business-to-business service outlet. This complementary point of sale service allows security professionals to be more efficient in their work.
“We are delighted to bring this new concept to the Kingdom of Saudi Arabia, further affirming our commitment to helping to protect the region and its residents,” said GE Security Area Sales Director for Saudi Arabia, Georges Hachem. “Pro Express will carry a permanent stock of at least 150 high-volume items, allowing security professionals in the region to select what they want, when they want it,“ he stated.
Additionally, Pro Express provides on-location, first-hand technical support from experts who have extensive knowledge of the complete range of security products, solutions and applications.
As the region experiences a period of high growth, there is also a growing interest in security solutions. “Security and safety are global concerns,” said Sami Said, General Manager, HASOUB. ” Through our relationship with GE Security, we aim to provide world-class safety and security products to our notable customers.”
Every Pro Express has a state-of-the-art live product demonstration area, staffed by a team of enthusiastic professionals whose mission is to satisfy their customer’s needs. With its advanced security products, GE Security has launched a fresh drive to promote the use of new technologies.
Pro Express Saudi Arabia provides a great services opportunity for all Saudi Arabia. Other successful openings include Bahrain, Paris, Rome, Nairobi and Helsinki to name a few. These centers further demonstrate GE’s commitment to offering added value to customers.
** more on Pro Express..
GE in the Middle East
GE has been a major player in the Kingdom of Saudi Arabia since 1942. With revenues of SAR 10.5 billion (USD 2.8 billion) and eight facilities, GE's operations have grown into the GE's largest workforce in the Middle East – 660 employees support our healthcare, transportation, energy, oil & gas, water and aviation businesses. GE is expanding its footprint in Saudi Arabia by partnering with private and public sector – merging technological capabilities and financial strength with local know-how. Looking ahead, GE has the breadth and depth to match the growth of Saudi Arabia.
About GE's Security Business
GE Security, Inc., a business of GE Enterprise Solutions (NYSE: GE), is a leading supplier of security and life safety technologies, with operations in 26 countries. GE Security offers one of the industry's broadest product portfolios, including access control, fire detection, intrusion, key management and video surveillance. GE Security's products are used to protect people and property across a wide range of industries, including aviation, banking and finance, education, government and military, healthcare, law enforcement, residential, retail, stadiums and event venues, and transportation.
About Hasoub
HASOUB (Hardware Solutions Builders) is a leading supplier of system integrator based on Saudi Arabia, with operations in Egypt, Jordan, Lybia and USA. In 2002, HASOUB started and today HASOUB is one of top ten integrator providers. HASOUB works principally in Enterprise, Networking, Infrastructure and Facilities.
Security and life safety technologies Business are one of our major interests and the commitment is to meet our prominent customers with their needs.
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